Are you having a great day?
Did you nail that meeting last week?
Do you think you need to be taken down a peg?
Well, pick up your favorite device and download Spotify.
That’s right, Spotify’s AI bot will put you in your place. You know, if you’re into that sort of thing.
How Do I Get My Own Personal Spotify Trash Talker?
As described in this article on the Spotify AI bot, you simply log into your Spotify account, set up your playlists, and let it roll.
Don’t worry, there’s no mystery here, the bot seems to routinely roast people. In other words, the AI never approves of your choices.
Also, I probably wouldn’t post to your social media the responses the AI gives. Well, if you like self-esteem, that is.
What’s the point?
Ok, I’ll drop the bit for a second. At the end of the day, what is the point of all this? There are probably a couple of reasons why Spotify runs with it.
First, engagement. The more people interact with the app, the more they remain interested in Spotify. At the very least, you are now interacting with your app as opposed to passively listening to music.
Here’s the thing: there’s a ton of different apps out there that facilitate streaming and listening to music. Which brings us to the next point…
It’s unique. If your app stands out, your app will get noticed and people will download it. It’s a classic marketing strategy.
Essentially, you want people to get on your platform and stay on your platform. The AI bot works two-fold. It serves as a way to get people talking about Spotify and in turn, people will download it just to see what all the hubbub is about.
For people who are already active, it will serve as a reason to remain on Spotify and not seek other streaming platforms.
At the end of the day awareness, engagement, interaction, and retention are the goals and the AI bot does all this in spades.
Don’t feel bad about being manipulated, because essentially, that’s all this is: manipulation. But it’s fun, it’s silly, and it doesn’t really amount to much besides a public relations and advertising push.
Final thoughts
So, sit back and relax as all your favorite songs are lambasted and your music is relegated to the trash heap of sonic society.
Ok, I’m laying it on a little heavy here. It’s all in good fun and honestly, it just might be the spice you’re looking for to keep your playlists interesting.
Check it out and then head over to our Musilesson Facebook page to let me know how it all worked out for you!